Enterprise Value Creation - EVC™

Identifying, Communicating, and Enabling Economic and Strategic Value

B2B Value Selling Training and Certification Programs

For Sales, Marketing, Channel Partners, and Field Service Organizations

Since 1992 Glomark-Governan has been training sales and service professionals, managers and executives to communicate the ROI and economic value of their products, services and solutions to their customers.


The portfolio of training programs offered to technology and service providers are based on the Enterprise Value Creation (EVC) framework, which has been continuously improved since 1992.


The following programs are designed for sales and service organizations that want to maximize their sales process efficiency and achieve the highest possible closure-rate:

Enterprise Value Selling Professional (EVSP)
A strategic and tactical methodology that teaches sales professionals how to determine specific value-oriented steps for each of the major phases of the sales process, to effectively position the economic and strategic value of their solution; including how to prepare and present a ROI or business case analysis for their clients. Ideal for companies that use ROI and business case tools in their sales process. Learn more >


Services ROI

Services ROI is for service managers or services sales professionals that need a methodology to present the ROI and economic value of support and professional services to their customers.   Learn more >

EVC Foundation

Teaches sales and service professionals and managers the principles of the Enterprise Value Creation (EVC) methodology, to able to interact and speak the language of C-level executives, such as CIOs, COOs and CFOs.  Learn more >


Enteprise Value Engineering Prefsssional (EVEP)
The Entperise Value Engineering Professional (EVEP) program is designed for leaders, that need to learn how effectively cooridanate the indiviudals that prepare complete business case or template for each of their solutions.  The participants learn an effective how-to process for builiding business case templates and models for their solutions.  Contact Glomark-Governan to learn more about this training and certification program.