Enterprise Value Creation - EVC™

Identifying, Communicating, and Enabling Economic and Strategic Value


Primary Programs: 
» EVC Foundation
» EVC Practitioner
» EVC Advanced
» EVC Master


Practice-Based Programs:
» ValueMeasurement
» EVC Portfolio
» EVC Leader


Function-Based Programs:
» ValuingIT

» Process-Based Value Selling

» ValueMarketing

» Services ROI

» ValueSourcing

» ProdValue

» OutSelling

» ValueChange

» InnovateValue

» Value Creation-Based Pricing


Other Non-EVC Programs:

» Activity-Based Costing (ABC)



Value Creation-Based Pricing

Marketing managers and business professionals that determine the price for their companies’ products and services generally determine pricing based on the cost of the product, rather than on the value that the product or service creates for their clients.   


The Value Creation-Based Pricing program from Glomark-Governan teaches how to determine a pricing strategy based on the value that the product, service or solution generates for their clients.


Who should attend?  Any professional or manager responsible for determining the pricing of products and services in their enterprise, including but not limited to marketing managers, product managers, business analysts, and pricing strategy managers.