ValueMarketing™
Preparing business cases for marketing initiatives is a challenge for many marketing professionals and managers, because the main benefits of any marketing program are revenue-generation oriented; with high-uncertainly in the forecast. Revenue-oriented benefits highly depend –directly or indirectly– of the external, uncontrollable factors.
ValueMarketing is designed for marketing professionals that need to justify revenue generation marketing initiatives, and use economic value creation and tactical ROI marketing programs to generate new leads for their enterprise, penetrate new markets and promote brands.
The program teaches participants how to forecast, quantity and handle the uncertainly in revenue-generation benefits, to determine dependencies, and increase the objectivity of business cases for marketing programs; such as advertising campaigns.
Who should attend? ValueMarketing is ideal for all marketing professionals and managers, including Brand Managers and Advertising Managers.
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