Time for a break. Time for tea. Cocoa in the middle of the day. You know that one cup, right? The one that colleagues fight over, the one with the faded logo that has been through years of dishwasher cycles. Printed mugs with your logo on them aren’t simply for drinking coffee. They are icebreakers, quiet salespeople, double agents in workplace espionage (who’s from accounting?), and those small Trojan horses that show up on your client’s kitchen shelf. Not given enough credit, but always there.

Let’s discuss about effects. Psychologists argue that people recall what they see a lot of times. Every time someone grabs a mug with your logo on it, they will remember your brand. You don’t need enormous billboards when you can leave your stamp on someone’s morning routine. The good news? Mugs go somewhere. Offices, homes, events, gift bags, and break rooms. You provide your brand to twenty more people, and it becomes part of someone else’s story.

Quality is important. You don’t want your logo to fade after three passes through the dishwasher. Think about the material. Porcelain feels fancy. Stoneware is a solid buddy that lasts for years. If you care about the environment, bamboo mixes or recycled ceramics will get people talking and looking at you. Choose carefully; no one wants their brand to come off with the coffee grinds.

Design is a deal-breaker. Put a logo on something that seems like it was made at the last minute, and it looks like you got the last-minute batch. Try out different colors. It may be bright, dramatic colors that scream, “Look at me!” or it could be sleek, monotone colors that say, “I’m in stealth mode.” Placement is important too. Prints on the front, back, and surprise bottom say, “You finished!” “Time for a refill?” The more unusual, the better. Don’t let the dullness of corporate life bury your creativity.

These are what events want. People like getting something real, like at conferences, product debuts, or client thank-yous. A lot more fun than a business card. People smile when they get a mug with a story on it. “Oh, I got this mug at that crazy product launch with the taco truck and free socks,” they remark. A mug suddenly brings back memories.

It’s never been easier to order. Many providers now let you see your design online before you buy it, which makes it easy to change typefaces or try various colors. There are less minimum quantities as well. You don’t need a storage space to get started. Even tiny firms can give away unique mugs like confetti during a parade.

Go green if you care about packaging. Kraft cartons with no plastic get extra points. You can print a note inside the box for some businesses. Go the additional mile: “Enjoy your drink on us!” It’s a minor thing, but people do notice.

Your logo on printed mugs isn’t just a freebie. They get people talking, are shy heroes of morning meetings, and are like little billboards. Look at the mug in your hand the next time you drink coffee. What does it mean for you? It’s possible that your mug needs a fresh story.